- Project Goal
- Project Goal
- Project Goal
- Project Goal
- Project Goal
Build a strong brand positioning to change the youth's perception of Bela-Cola.
Develop and intergrate a communicative strategy for the brand's social media presence.
- Target Audience Analysis
- Target Audience Analysis
- Target Audience Analysis
The cognitive research of the target audience has shown the optimal style and themes requred to reach millenials.
Film photography was chosen as the visual format, due to its popularity with the youth and underground communities.
- Strategy
- Strategy
- Strategy
- Strategy
- Strategy
- Strategy
- Strategy
The product was integrated into the key parts of the youth lifestyle, forming the “Rave, Style & Rock’n’Roll”, which reflects the multifaceted nature of millenial subcultures, movements, and trends.
- Content realization
- Content realization
- Content realization
- Content realization
- Content realization
This stage included photo and video production, designer post-processing, and copywriting.
The addition of matching music played in important role in interacting with the target audience.
- Advertising strategy
- Advertising strategy
- Advertising strategy
- Advertising strategy
- Advertising strategy
The two instruments selected for the strategy were communication with bloggers and targeted advertisement.
These tools have enabled us to achieve the foolowing KPI:
- Project KPI
- Project KPI
- Project KPI
- Project KPI
- Project KPI
- Project KPI
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6 636New subscribers in 1 year
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16,5%ER INSTAGRAM
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11 393Monthly engagement
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1 001Comments per month
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3 959Account visits per month
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325 225Reach per month
The development of creative content is a painstaking and extremely demanding process. We value each of our projects and always do our best.
The UpClient team has given Bela-Cola a strong presence, which has changed its image among the younger generation and does not cease to surprize the brand's followers.